Info + Contact

—  About me, social media, and how to get in touch

Formerly in-house creative: The Estée Lauder Companies, Macy’s, Walmart.com

Where creativity meets strategy

I started my career as a New York City-based photographer. Since then, I have carved my path in content marketing and communications by working at top-of-the-industry beauty and fashion companies. With a passion for crafting compelling stories, I specialize in content strategy, UGC & video reels, photography, animation, and global campaigns that span across organic and paid social, UX, and e-commerce. Whether it’s cosmetics, off-figure fashion, or CPG, I thrive in translating brand visions into impactful visuals. I’ve built and managed studios in the most unexpected places—most notably leading at-home e-commerce shoots for Walmart.com—demonstrating my ability to adapt and create high-quality work no matter the environment. Creativity, wellness, and a positive mindset fuel both my professional and personal life. I’m always pushing the boundaries of what's possible, with a fresh perspective and a relentless drive to bring bold ideas to life.

 

 

General Inquiries

—  I’d love to hear from you, please email: maria.baez94@gmail.com