Shopkick
In-app and Social Content Marketing for Shopkick
In-app content
As the Social and Content Marketing Manager for Shopkick, I lead in-app seasonal marketing content. Gathering metrics to inform retention tactics, I provide direction for fun and relevant content. Content varies and may consist of recipe videos, interactive content and gift guides.
Social Media Content
As the Social and Content Marketing Manager, I take the lead in content strategy, the content calendar, copywriting, and creative direction for Shopkick’s social channels. I also work cross-functionally to work from client briefs to execute content that features paid partners, such as Kotex, Unilever, Ulta Beauty, Milo’s Sweet Tea, Tyson and many other brands!
UGC Content
I take the lead in sourcing UGC for user acquisition marketing efforts. I provide content brand guidelines, persona profiles and briefs for sourcing UA UGC content.